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The dietetics profession is at the threshold of a new era. Corporate sponsorship of dietetic organisations has become a global hot topic, traditional dietetics careers are being redefined, and technology is rapidly shifting how our knowledge is accessed and communicated.
Why is this happening? And what do dietitians and dietetic organisations need to do to stay relevant in our rapidly changing digital world?
Understanding these issues, identifying the opportunities for growth and learning new approaches are crucial, now more than ever.
This webinar presents a timely update on the disruption of the dietetic profession, the impact of corporate sponsorship on consumer trust and explores new ways dietitians can work and thrive in the nutrition marketplace.
Why you should attend
on digital innovation
on consumer trends
on corporate sponsorship
on messages & PR
I’m the nutrition expert! Why aren’t you listening? (20 minutes)
by Louise Stephen
Public-Private Partnerships: A Political Slippery Slope (20 minutes)
by Andy Bellatti
Future proofing for dietitians in the digital age (20 minutes)
by Tara Diversi
Trust is everything – How dietitians will talk in the new era (20 minutes)
by Matt O’Neill
Speaker Q&A (30 minutes)
B. Business, B. Communication
Louise is the author of the new book ‘Eating Ourselves Sick’ published by Pan Macmillan, January 2017. A former corporate strategy consultant in the retail and consumer market sector, Louise’s path deviated from plan when she developed an autoimmune disease which eventually resulted in an organ transplant. Curious about the rapid rise of food based chronic diseases and dismayed at the ability of Big Food to infiltrate the end user experience of even innocent hospital patients, Louise began to investigate the history of the corporate food supply and how it relates to today's epidemic of preventable chronic diseases.
Learn more about Louise at EatingOurselvesSick.com
MS (Nutrition & Dietetics), RD
Andy is a Las Vegas–based dietitian with a plant-based, whole-foods approach. He is also a co-founder and the Strategic Director of Dietitians for Professional Integrity, a group that advocates for ethical and socially responsible partnerships within the Academy of Nutrition and Dietetics.
Learn more about Andy at SmallBites.andybellatti.com
How the webinar works
Live 11am - 1.00pm (2 hours)
Thursday 11th May
Sydney, Australia time (AEDT)
MND, MBA, GDipPsyc, PGDipPsyc, GCertHEd, APD, MAICD
Tara is a passionate dietitian who has worked in almost all fields of dietetics. Entrepreneurship is where her passion lies, and she has worked in self-employment for her entire career. Currently, alongside her consulting, communications and academic work, she is an Entrepreneurship Facilitator in Cairns, working with young people to help them create their own job.
Tara believes in innovation and creating multiple income streams. As health professionals, we can have this happen ‘to’ us, or ‘with’ us. She wants to enhance dietitians and move the profession forward, which is why she is currently standing for the DAA board.
Learn more about Tara at The Young Entrepreneurs Project
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BSpSc, MSc(Nut&Diet), APD, AN
Matt is passionate about nutrition advice that evokes change. He directs SmartShape’s programs and resources that inspire health professionals to make a difference with every interaction. As an Accredited Practising Dietitian he knows the science, and as a marketer, he knows dietary trends and how consumers think and behave.
Matt has been the nutritionist for the Australian Consumers’ Association, weight loss coach for Men’s Health Magazine (Australia) and a TV regular providing nutrition and dietary advice for over 20 years. His weight management program, Metabolic Jumpstart has attracted over 24,000 participants.
Learn more about Matt at SmartShape.com.au
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